Record sales for BMW Group in
2017
-
Seventh consecutive year of record sales;
-
Global sales total 2,463,526: up 4.1%;
-
Record sales for BMW, MINI, BMW Motorrad;
-
New all-time highs for both BMW i and BMW M.
Munich- The BMW Group achieved its best-ever annual
sales in 2017, the seventh consecutive year it has achieved a new annual
record. This success was spread throughout the company with both BMW and MINI
brands achieving new all-time high figures. BMW M and BMW i also achieved
record sales, as did BMW Motorrad. With this sales result, the BMW Group
reconfirms its position as the world’s leading premium automotive company.
Record
sales for BMW
The
company’s core BMW brand achieved a new all-time sales high, growing sales by
4.2% across the year, to total 2,088,283. BMW X vehicles continued to be
significant growth drivers with sales of X vehicles up 9.6% compared to the
previous year, despite limited availability of the BMW X3 due to the introduction
of the new generation in November. The BMW 5 Series limousine, which underwent
a model change during 2017, achieved growth of 55.2% (30,359) in
December, with sales of the world’s leading premium business sedan up 6.3% (291,856)
in the full year. Other models which contributed to the brand’s growth in 2017
include the BMW 1 Series (201,968 / +14.7%), and the BMW 7 Series (64,311
/ +4.5%).
“We
are delighted with these new record sales figures, which mean the BMW Group,
with its three premium automotive brands BMW, MINI and Rolls-Royce, remains the
world’s leading premium automotive company,” commented Ian Robertson, until 31
December 2017 BMW AG board member responsible for Sales and Brand BMW.
“We
have continued to increase sales despite headwinds in some major markets and
model-changeovers of several of our most significant vehicles. This
demonstrates the high desirability of our brands and products, ranging from the
i3 to the M5 and from the BMW 1 Series to the BMW 7 Series. We clearly achieved
our target of selling over 100,000 electrified vehicles in a single calendar
year and are delighted that, following its model changeover, the BMW 5 Series
returned to its position as segment leader in the final months of 2017,” Robertson continued.
Pieter
Nota, who on 1 January 2018 succeeded Robertson on the board of BMW AG, added, “I
am confident BMW sales will continue to grow during 2018, while we also
maintain our focus on profitability. Increased availability of BMW X models and
our ongoing model offensive, which includes the launches of brand new models
this year such as the BMW X2 and the BMW 8 Series, will ensure we bring even
more customers to the BMW brand in 2018.”
Target
exceeded: over 100,000 electrified vehicles sold in 2017. BMW Group’s leading
role in premium electro-mobility confirmed
In
December, the BMW Group celebrated delivery of the 100,000th electrified
vehicle sold in 2017. In total, 103,080 electrified vehicles were delivered to
customers during the year; this increase of 65.6% underscores the company’s
leading position in electro-mobility. The BMW Group sold more electrified vehicles
in Europe than any other premium manufacturer in 2017 and the company’s position
on the world market is also extremely strong. Four years after its launch,
sales of the BMW i3 grew in 2017 by 23.3% to total 31,482 worldwide. The
plug-in hybrid BMW iPerformance vehicles also continue to grow in popularity,
with sales almost doubling to total 63,605. Launched in June 2017, the MINI
Countryman plug-in hybrid also made a significant contribution to boosting the
BMW Group’s electrified sales, with a total of 5,799 delivered to customers
around the world. The BMW Group is expecting strong double-digit growth in
electrified vehicle sales in 2018. By the end of 2019, the company aims to have
at least half a million electrified BMW Group vehicles on the road.
Powerful growth at BMW M GmbH
BMW’s
high-performance BMW M vehicles achieved record sales in 2017. Deliveries of
BMW M and BMW M Performance vehicles increased by 19.1% compared to the
previous year, with overall sales topping 80,000 for the first time ever. In
its first full year on the market, the BMW M2 (fuel consumption combined:
8.5-7.9 l/100 km; CO2 emissions combined: 199-185 g/km. Fuel consumption and
CO2 figures were calculated as per the EU test cycle and may vary depending on
the tyre format.) was the strongest growth driver, with total sales of 12,293.
The BMW M Performance variants of the new BMW 5 Series also contributed
strongly to the increase in sales. With the launch of the new BMW M5 in in the
spring, BMW M’s powerful success story looks set to continue in 2018.
All-time-best
sales figures for MINI
The
MINI brand overall achieved a new sales record in 2017 with 371,881 vehicles
delivered to customers around the world, an increase of 3.2% on the previous
year. The new MINI Countryman saw a jump in sales of 30.0% (84,441). Another
significant contributor to the brand’s sales success was the MINI Convertible,
which grew sales 12.0% (33,317).
“We
are delighted that with our new brand strategy, we have achieved a new sales
record. The focus of the MINI portfolio on fewer but more characterful models
was completed with the launch of the new MINI Countryman last year,” stated Peter
Schwarzenbauer, Member of the BMW AG Board of Management responsible for MINI,
Rolls-Royce, BMW Motorrad.
“The
Countryman contributed significantly to MINI’s growth in 2017 and the first
MINI plug-in hybrid also achieved excellent results. I am sure that this
success will continue into 2018, with the launch from March of the new MINI 3
and 5 door, as well as the MINI Convertible, supporting the brand’s further
growth,”
he continued.
Rolls-Royce
The
Goodwood-based luxury house delivered 3,362 units (-16.2%) to customers in
almost 50 countries during 2017. This result was achieved despite the absence
of Phantom from the market due to model-changeover and against a backdrop of
unsettled market conditions in the important Middle East market. New Phantom
was unveiled in July to unprecedented worldwide acclaim by media and
prospective customers alike and has a strong order book. First customer
Phantoms are due to be delivered in January 2018.
BMW Motorrad
BMW
Motorrad achieved a seventh consecutive record year, with more motorcycles and
maxi-scooters delivered to customers than ever before. Sales across the range increased
by 13.2% with a total of 164,153 units delivered worldwide - the ever- popular
GS models were particularly strong growth drivers. A total of 14 new and
updated models in the range, including additions to the R nineT family and the
attractively priced G 310 R and G 310 GS also helped drive BMW Motorrad to its
most successful sales year ever.
BMW
& MINI sales in the markets / regions at a glance
The
BMW Group maintains its focus on balanced sales around the world.
Asia was the company’s
main growth driver in 2017 with China the most significant contributor. BMW and
MINI sales in Mainland China, the company’s largest market, increased by 15.1%
(594,388) in 2017. This increase was achieved despite the model changeover of
the BMW 5 Series.
Europe maintained sales of
BMW and MINI vehicles at the same extremely high level as the previous year,
with a total of 1,100,975 (+0.9%) vehicles delivered to customers in the
region, despite significant headwinds in the important UK market.
The
Americas recorded
a slight decrease in deliveries across the whole year (450,020/-2.0%) with the
limited availability of BMW X models impacting on sales.
|
In
December 2017 |
Compared
with previous
year % |
In
full-year 2017 |
Compared
with previous
year % |
Europe |
102,968 |
+4.4 |
1,100,975 |
+0.9 |
-Germany* |
29,062 |
+9.0 |
311,071 |
+0.8 |
-UK |
21,170 |
-8.2 |
241,298 |
-4.2 |
Asia |
77,850 |
+19.3 |
847,493 |
+13.6 |
-China
(Mainland) |
52,026 |
+19.2 |
594,388 |
+15.1 |
-Japan |
8,455 |
+7.9 |
79,602 |
+6.2 |
Americas |
47,987 |
+4.1 |
450,020 |
-2.0 |
-USA |
38,864 |
+3.7 |
352,790 |
-3.4 |
-Latin
America |
5,452 |
+5.1 |
50,739 |
+5.9 |
*
Provisional registration figures
BMW
Group sales in December and full-year 2017 at a glance
|
In
December 2017 |
Compared
with previous
year % |
In
full-year 2017 |
Compared
with previous
year % |
BMW
Group Automotive |
234,027 |
+8.8 |
2,463,526 |
+4.1 |
BMW |
195,916 |
+9.5 |
2,088,283 |
+4.2 |
-BMW M
GmbH* |
9,509 |
+35.5 |
80,795 |
+19.1 |
MINI |
37,676 |
+5.2 |
371,881 |
+3.2 |
Rolls-Royce |
435 |
-17.1 |
3,362 |
-16.2 |
BMW
Group electrified** |
13,271 |
+79.5 |
103,080 |
+65.6 |
BMW
Motorrad |
11.831 |
+36.9 |
164,153 |
+13.2 |
*
BMW M, BMW M Performance
**
BMW i, BMW iPerformance, MINI Electric
The
BMW Group
With
its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the
world’s leading premium manufacturer of automobiles and motorcycles and also
provides premium financial and mobility services. As a global company, the BMW
Group operates 31 production and assembly facilities in 14 countries and has a
global sales network in more than 140 countries.
In
2017, the BMW Group sold over 2,463,500 passenger vehicles and more than
164,000 motorcycles worldwide. The profit before tax in the financial year 2016
was approximately € 9.67 billion on
revenues amounting to € 94.16 billion. As of
31 December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
Komar JOHARI / komarjohari@gmail.com
ขอขอบคุณ : BMW Group
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